The series is set in the fictional city of Heatherfield and various mythical planets, namely Meridian and Zamballa. The names of these five characters form the titular acronym, despite the characters not actually being witches. Like the comic, the show follows five girls: Will, Irma, Taranee, Cornelia and Hay Lin who have magical powers which they use to fulfill their duties as 'Guardians of the Veil'. The series was produced by SIP Animation in association with and participation from Jetix Europe, The Walt Disney Company, France 3 and Super RTL. is a European animated television series based on the Italian comic book series of the same name. was released on October 2012, concluding the series' 139 issue run. The series was first published in Italy in April 2001 before the series was released in other countries. is an Italian fantasy comic series written by Elisabetta Gnone, Alessandro Barbucci, and Barbara Canepa.